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maximum experience, minimum footprint
driven by the goal of creating a more sustainable future for the Mr. Coffee product line, this project is focused on redesigning Mr. Coffee Automatic Drip Coffee Maker to reduce its ecological footprint within a near-term (3 to 5 years) time frame.
![](https://freight.cargo.site/t/original/i/5c0cc061a95bc735e1a14db362e0abb3ba0f0ad449717488429ab59dbb241ada/image-01.jpg)
we first started by examining the product line and analyzing the current market Mr. Coffee is in.
![](https://freight.cargo.site/t/original/i/b5743eeedd598f2ab400766b3b5c9b6c6ed45e55dd82cc3cc7b91e23a764ddf9/product-analysis-1.jpg)
![](https://freight.cargo.site/t/original/i/b67792952daa6505dfce042b0a0641d6b7a3dde390a01b73419f359e9029f8de/product-analysis-2.jpg)
![](https://freight.cargo.site/t/original/i/1c41222bcf15feed064216356f680ca7fcc69e362e619a18bc6fb0a0dd5bc7ea/product-analysis-3.jpg)
![](https://freight.cargo.site/t/original/i/730eaab443e06a80e8f5d354264f3d59ee0a62898952cc21a0e8be520342b6bb/market-analysis-1.jpg)
![](https://freight.cargo.site/t/original/i/b13ec6e86b90c80054c9b3ae9dd515cb54c3f7f9c1000dad36c4202d88f6e9aa/market-analysis-2.jpg)
![](https://freight.cargo.site/t/original/i/dcdff55c5a784339d39a88723cef10e8f70420aea09d07663abbf684c6f11744/market-analysis-3.jpg)
![](https://freight.cargo.site/t/original/i/5d3b021fb5f602c703b095fa81d645e19a771a0285813b678450381e671a65cd/insights-from-analysis.jpg)
in response to our research findings, we created Mm: a sub-brand of Mr. Coffee that focuses on the Gen-Z market and their independent lifestyle.
we then started designing a single-serve dual-mode coffee maker for the brand that puts emphasis on:
maximizing the coffee-drinking experience;
minimizing its environmental footprint.
![](https://freight.cargo.site/t/original/i/887b967d34416597d56810c68a7e0499b79dff9145141a35ac26b5eb15002100/max.min.gif)
![](https://freight.cargo.site/t/original/i/ae3f52584333f013b4654c201c73f704296d45c5e6f05567115d7aa7c3124fb3/maximum.jpg)
![](https://freight.cargo.site/t/original/i/97730cc68eeb5e1e2eb3bb1b7098404ced737c8ed670d44fc812edeaa7e98b25/gravity.jpg)
![](https://freight.cargo.site/t/original/i/9691cf2f997a6933fa54da81cc688812f52c97111d1076cb43fa8e20cea85c19/dual-function.jpg)
![](https://freight.cargo.site/t/original/i/906e5fc769fce8bb17459c35b284de205aed464c3d789cfcdae408d163f692a6/own-cup.jpg)
![](https://freight.cargo.site/t/original/i/d8170b66113f44e4bf4fce6323c513af9b0162155a26471355421786262e0676/image-05.jpg)
![](https://freight.cargo.site/t/original/i/d77ceb16f3a147249a6f27c4e5f97214e00001c4c5fe57b029cd797b7ac6fb50/image-06.jpg)
![](https://freight.cargo.site/t/original/i/ea66eda02e28a8715bab11965f0b2c40db08b9e862bdf73dad8ef7ee6b8facf6/ux2.gif)
![](https://freight.cargo.site/t/original/i/21ca090f0ec9f418453d1bcc7825caf05a6026d54e5e34f335357167c5604f4e/ux1.gif)
![](https://freight.cargo.site/t/original/i/cfa20d3b2facf49f95d1d5b41fe9b32b2835af50365227b925cac4a029902fc2/ux3.gif)
![](https://freight.cargo.site/t/original/i/a8e9e1c3e9c71964afd03891196edbaa383e3d4c600ac8ee5f065bb765d062d8/ux7.gif)
![](https://freight.cargo.site/t/original/i/b083ffdc6b2ce81f50c8c3ec8842e5d645a97940ddef379130e4138556efec28/ezgif.com-optimize-2.gif)
![](https://freight.cargo.site/t/original/i/c3ef1a06d1a65784838f202e8a73bc1b82e7093d159c00b2fb4eaf1a44556ebc/ux5.gif)
![](https://freight.cargo.site/t/original/i/36419b41e6a573d47aea5c9c87c8e37653675962d899a31b92dcb16c61d63591/ux4.gif)
as we develop the coffee maker for the lifestyle of the emerging generations, we had in mind that they also value a great deal of how responsible the products are to our environment when making purchasing decisions. and here you’ll see from material decisions to product lifecycle how we approach sustainability as a whole.
![](https://freight.cargo.site/t/original/i/b65d765cdace4eb540dcaf33fa6f3e876f25550486cb0cbbf963e8cdc4cac6cd/minimum.jpg)
![](https://freight.cargo.site/t/original/i/b60a99ddde729e3e85e56b058875eec158556771c4fb8b25af63964cc2f283b0/Screen-Shot-2022-07-13-at-11.55.14-AM.png)
![](https://freight.cargo.site/t/original/i/710ccbd69d38f2adede57150717a6f539009ceac6d7564920e74624a14013437/Screen-Shot-2022-07-13-at-11.55.09-AM.png)
![](https://freight.cargo.site/t/original/i/9e4d640fcc3be4a8972758fbceffca519e5072cff2295bdd04a2823aac74da8e/okala-before-after.jpg)
![](https://freight.cargo.site/t/original/i/f6aee0ebdb705a72447e023d27e4fd62dc740ce2d3eac100a033374f8dda825d/Screen-Shot-2022-07-13-at-11.53.54-AM-1.png)
![](https://freight.cargo.site/t/original/i/bc81b12846187b7a39a2cf14beb04a4b727094be19798e53a8d7ec7db942a8fc/Screen-Shot-2022-07-13-at-11.54.02-AM.png)
![](https://freight.cargo.site/t/original/i/42dead2f02210afa7c6bc79811f5a056bcd662e934f84149af0ea5f5ab293e51/Screen-Shot-2022-07-13-at-11.57.43-AM.png)