(projects)

    re:
    Mm
    pati

   

(objects)

    TL-01
    thread
    tube stool    
    dynamite
    clamp
    fallen


more objects and projects︎︎︎


tim li is a designer based in los angeles and shanghai, currently working at curio home goods.

tim draws reference from culture and history to reimagine opportunities. from ideation to the final outcome, he is interested in crafting visual stories that fuses aesthetics, graphics and emotion. he strongly believes that his role as a designer is to create thoughtful, well-built objects that reflect today and last tomorrow.

Mark






brand
title
year
usage
discipline

collaborators
Mr. Coffee (sponsored project)
Mm
2020
commercial
branding/packaging design
sara hua / quanyi wang



maximum experience, minimum footprint


driven by the goal of creating a more sustainable future for the Mr. Coffee product line, this project is focused on redesigning Mr. Coffee Automatic Drip Coffee Maker to reduce its ecological footprint within a near-term (3 to 5 years) time frame.



we first started by examining the product line and analyzing the current market Mr. Coffee is in.




in response to our research findings, we created Mm: a sub-brand of Mr. Coffee that focuses on the Gen-Z market and their independent lifestyle.

we then started designing a single-serve dual-mode coffee maker for the brand that puts emphasis on:
maximizing the coffee-drinking experience;
minimizing its environmental footprint.





as we develop the coffee maker for the lifestyle of the emerging generations, we had in mind that they also value a great deal of how responsible the products are to our environment when making purchasing decisions. and here you’ll see from material decisions to product lifecycle how we approach sustainability as a whole.




Mark