brand
title
year
usage
discipline
title
year
usage
discipline
wella (no direct affiliation)
your inner glow
2020
commercial
branding/packaging design
your inner glow
2020
commercial
branding/packaging design
your inner glow
a series of wella products designed for professional hair stylists that revolutionizes how the industry currently responds to sustainability by
offering a refill system,
extending the life cycles of packagings,
celebrating the crafts of professionals,
moving the position of hair products from backstage to the front,
providing ritualistic experiences to our stylists and customers.
full process can be viewed and downloaded here︎︎︎