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tim li is a designer based in los angeles and shanghai.

tim draws reference from culture and history to reimagine opportunities. from ideation to the final outcome, he is interested in crafting visual stories that fuses aesthetics, graphics and emotion. he strongly believes that his role as a designer is to create thoughtful, well-built objects that reflect today and last tomorrow.

Mark






brand
title
year
usage
discipline
wella (no direct affiliation)
your inner glow
2020
commercial
branding/packaging design



your inner glow


a series of wella products designed for professional hair stylists that revolutionizes how the industry currently responds to sustainability by
offering a refill system, 
extending the life cycles of packagings,
celebrating the crafts of professionals,
moving the position of hair products from backstage to the front,
providing ritualistic experiences to our stylists and customers.

full process can be viewed and downloaded here︎︎︎
Mark

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